Pengaruh Bauran Pemasaran Terhadap Kepuasaan Konsumen Produk PT Garuda Food
Keywords:
Marketing Mix,; Consumer SatisfactionAbstract
The main reason a company can continue to live and thrive is with consumers. This makes consumers' decisions are a priority for all companies in the world. This study aims to determine the effect of marketing mix on consumer satisfaction of PT Garuda Food products. The type of research used is associative, the research location at the research location was conducted at the Sinar Niaga Sejahtera Office (PT. GARUDA FOOD) Bima branch, the study was conducted for 4 months. The population in this study were all consumers of PT. Garuda Food in Kec. Palibelo who had bought 125 Garuda Airlines products. The samples in this study were 95 people, the sampling technique used was purposive sampling with the Slovin formula. The research instrument used a questionnaire with a Likert scale. The type of data used is quantitative data from primary data sources. Data collection techniques are observation, interviews, questionnaires and literature study. Data analysis includes validity test, reliability test, simple linear regression analysis, simple correlation analysis, determination test and t test. The results of data analysis showed that there was an influence between the marketing mix on consumer satisfaction on Pt Garuda Food products with a tcount of 6.365 greater than the ttable value of 1.985 (6.365> 1.985) with a significance value of 0.000 less than 0.05 (0.000 <0 , 05)
Downloads
References
Daryanto. 2011 Menajemen Pemasaran . Penerbit satu Nusa. Bandung
Indayani, Kadek, I Ketuk Kirya, Ni Nyoma Yulianthini. (2014).Analisis Faktor-Faktor Yang Mempegaruhi Keputasan Konsumen Dalam Membeli Mobil. E-jounal Bisma Universitas Pendididkan Ganesha Jurusan Menajemen. Vol 2.
Kotler, P dan Gary, A. 2011. perilaku konsumen. 5. Erlangga. Jakarta.
Tan, E. R. 2011. Faktor Harga, Promosi, dan pelayanan terhadap keputusan konsumen untuk belanja di alfamart Surabaya. ISSN 1978-4724 jurnal kewirausahawan Vol.5 (2)
Yulianto. 2010. Analisis Pengaruh Faktor Bauran Pemasaran Terhadap Pertimbangan Nasabah Dalam Memilih Bank Syariah di Kota Medan. Jurnal wacana, Vol.1.13(4):537-551
Ziknum,B. 2011 Riset pemasaran. Edisi 10.Selemba Empat. Jakarta
Sugiyono. 2013. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung : Alfabeta
Ghozali, I. 2011. Aplikasi Multivariate dengan Program SPSS. Penerbit Universitas Diponegoro. Semarang
Sugiyono. 2016. MetodePenelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Pengaruh Bauran Pemasaran Terhadap Kepuasaan Konsumen Produk PT Garuda Food
ARTICLE HISTORY
Issue
Section
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
