Analisis Model Pendukung Keputusan Simple Additive Weighting (SAW) terhadap Top 10 Traveler Ranked Hotel
DOI:
https://doi.org/10.30865/klik.v4i1.1159Keywords:
Hotel; Traveler Ranked; SAW; Decision-Making; MakassarAbstract
The decision support model is essential in helping passengers choose which tourist attractions and lodging facilities to use. However, creating systems for prioritizing institutional programs remains the sole focus of research into decision-support models.Considering this, this study offers ideas to analyze the Simple Additive Weighting (SAW) decision support model as a support for hotel stay decisions based on data from the top 10 traveler-ranked hotels in Makassar City as follows: Claro Makassar; The Rinra Makassar, Swiss-Belhotel Makassar; Novotel Makassar Grand Shayla; Almadera Hotel; Dalton Hotel Makassar; MaxOneHotels @Resort Makassar; Ibis Makassar City Center; Harper Perintis-Makassar; Aryaduta Makassar. The criteria set out in this study are divided into two parts: standards based on the availability of room rooms (property amenities, room features, and room types) and hotel guest ratings (location, cleanliness, services, value). The categories and weights of values based on room availability are as follows: property amenities are categorized as the cost with a weight of 0.50; Room feature is ranked as the cost with a weight of 0.25; room type is classified as the cost with a weight of 0.25. In addition, the categories and weights of values based on guest ratings are as follows: location is categorized as benefit with a weight of 0.20; cleanliness is categorized benefit with a weight of 0.25; Service is categorized benefit with a weight of 0.30, and value is classified as cost with a weight of 0.25. The results of this study show that the ranking can be categorized into two, namely, based on room availability and hotel guest ratings. Based on room availability criteria (property amenities, room features, and room type), Novotel Makassar Grand Shayla ranks first with a total value of 0.85, and Ibis Makassar City Center Hotel ranks second with a total value of 0.75. Based on the assessment of hotel guest rating criteria (location, cleanliness, services, value), Arya Duta Hotel ranks first with a total value of 0.94, and Almadera Hotel ranks second with a total value of 0.88. Thus, accommodation services can be recommended to guests based on room availability (property amenities, room features, and room type) or guest ratings (location, cleanliness, services, value) in the top 10 traveler-ranked hotels in Makassar City.
Downloads
References
Minarni, A. Purwanto, R. A. Saputra, and N. Herlambang, “Implementasi Metode SAW Dalam Pemilihan Tempat Wisata di Kabupaten Kotawaringin Timur,” Progresif J. Ilm. Komput., vol. 19, no. 1, pp. 401–410, 2023.
A. K. Adi, J. A. Purnama, W. C. A. Putra, and D. Hartanti, “Sistem Pendukung Keputusan Pemilihan Tempat Kuliner Terbaik di Kota Surakarta Dengan Metode Simple Additive Weighting,” Komputa J. Ilm. Komput. dan Inform., vol. 11, no. 2, pp. 69–77, 2022.
Y. Arumsari and S. Y. Prasetyo, “Perancangan Sistem Informasi Geografis untuk Rekomendasi Model Kawasan Konservasi dengan Menerapkan Metode Simple Additive Weighting (SAW) di Kabupaten Boyolali,” Indones. J. Comput. Model., vol. 2, no. 2, pp. 55–63, 2018.
S. Tjokro and R. Romindo, “Sistem Pendukung Keputusan Untuk Pemilihan Hotel di Kota Medan Dengan Menggunakan Metode Simple Additive Weighting,” JDMIS J. Data Min. Inf. Syst., vol. 1, no. 1, pp. 37–47, 2023, doi: 10.54259/jdmis.v1i1.1523.
A. Utami, M. L. L. Usman, I. F. Ramadhani, S. N. F. Syam, and F. A. Fauzan, “Hotel Selection Decision Support System with the Simple Additive Weighting (SAW) Method,” Build. Informatics, Technol. Sci., vol. 4, no. 3, pp. 1181–1187, 2022, doi: 10.47065/bits.v4i3.2262.
D. R. P. Hakim and G. I. Setiawan, “Rancang Bangun Sistem Pendukung Keputusan Untuk Pelanggan Di PT Asia Hospitaliti Servis Dengan Metode Simple Additive Weighting,” J. Manaj. dan Teknol. Inf., vol. 12, no. 2, pp. 144–155, 2022.
E. Tangganu and S. Hansun, “Pengembangan Aplikasi Rekomendasi Hotel di Bali Dengan Metode Simple Additive Weighting,” Fountain Informatics J., vol. 4, no. 1, pp. 24–31, 2019, doi: 10.21111/fij.v4i1.3080.
W. Adisaputra and E. Elisa, “Sistem Penunjang Keputusan Pemilihan Hotel di Kota Tanjungpinang dan Pulau Bintan Menggunakan Metode Simple Additive Weighting,” Comasie, vol. 4, no. 1, pp. 87–96, 2021.
B. A. Danurdara and I. G. A. G. Witarsana, “Pengaruh Tripadvisor Electronic Word Of Mouth Terhadap Online Booking Decision Tamu Domestik Di Bali,” J. Kepariwisataan Destin. Hosp. dan Perjalanan, vol. 6, no. 2, pp. 203–218, 2022, doi: 10.34013/jk.v6i2.414.
P. P. C. Dewi, I. P. Utama, and I. A. P. Widawati, “Peran Brand Image Situs Tripadvisor Memediasi Pengaruh EWom Terhadap Niat Beli Kamar di Kabupaten Badung,” TULIP Tulisan Ilm. Pariwisata, vol. 5, no. 2, pp. 75–81, 2022.
A. A. Wibowo and C. Yunita, “Pengaruh Persepsi Harga, Kualitas Pelayanan, dan Citra Merek Terhadap Tamu di The Margo Hotel,” J. Pijar Stud. Manaj. dan Bisnis, vol. 1, no. 3, pp. 547–558, 2023, [Online]. Available: https://e-journal.naureendigition.com/index.php/pmb
S. Y. Kawatak, O. W. Semuel, and M. Soputan, “Persepsi Kepuasan Tamu Terhadap Kualitas Pelayanan Paradise Hotel Golf and Resort Likupang,” J. Manaj. Perhotelan, vol. 9, no. 1, pp. 1–8, 2023, doi: 10.9744/jmp.9.1.1-8.
A. S. Oliveira, A. I. Renda, M. B. Correia, and N. Antonio, “Hotel customer segmentation and sentiment analysis through online reviews: An analysis of selected European markets,” Tour. Manag. Stud., vol. 18, no. 1, pp. 29–40, 2022, doi: 10.18089/tms.2022.180103.
C. D. Sulistyaningtyas and R. Arifiansyah, “Pengaruh Citra Merek, Lokasi, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Hotel Swiss-Belinn Kemayoran,” J. Pendidik. Tambusai, vol. 7, no. 2, pp. 4128–4139, 2023.
D. Z. Nasution, N. Nyoman, N. Utari, and F. Nofiyanti, “YUME?: Journal of Management Pengaruh Kualitas Pelayanan Room Division Terhadap Minat Kunjung Tamu di Hotel Mercure Jakarta Gatot Subroto,” YUME J. Manag., vol. 6, no. 2, pp. 182–187, 2023.
F. E. D. Akakip, H. Ariwijaya, and M. Ichsan, “Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Konsumen Pada Hotel Santika Luwuk,” AKSARA J. Ilmu Pendidik. Nonform., vol. 9, no. 1, pp. 485–500, 2023, doi: 10.32493/jee.v2i1.3512.
W. Wella and E. Elfanso, “Pengaruh Kualitas Pelayanan, Harga dan Lokasi terhadap Keputusan Menginap Ulang pada Hotel Algoritma Palembang,” J. Pendidik. dan Konseling, vol. 4, no. 4, pp. 5281–5295, 2022.
M. C. I. Goran, D. Hermin, A. Z. Sugeha, and D. Paramita, “Pengaruh Sanitasi Kamar Dan Kualitas Pelayanan Room Attendant Terhadap Kepuasan Tamu Yang Menginap Di Hotel Gajah Mada Malang,” J. Tesla Perhotelan-Destinasi Wisata-Perjalanan Wisata, vol. 1, no. 1, pp. 36–42, 2021, [Online]. Available: https://jurnal.unmer.ac.id/index.php/jt/article/view/6997
E. Sutrisna and H. H. Putri, “Pengaruh Kualitas Pelayanan dan Penetapan Harga terhadap Kepuasan Konsumen pada Hotel Mona Plaza Pekanbaru,” J. Educ., vol. 5, no. 4, pp. 13277–13286, 2023, doi: 10.31004/joe.v5i4.2328.
P. Apriani and B. MH Nainggolan, “Pengaruh Kualitas Pelayanan, Persepsi Harga Dan Promosi Terhadap Keputusan Menginap Di Morrissey Hotel Jakarta,” SIBATIK J. J. Ilm. Bid. Sos. Ekon. Budaya, Teknol. dan Pendidik., vol. 1, no. 11, pp. 2445–2456, 2022, doi: 10.54443/sibatik.v1i11.370.
A. C. Saksana and S. Thio, “Atribut-Atribut Yang Dinilai Penting Oleh Wisatawan Domestik Dan Wisatawan Cina Dalam Memilih Hotel Di Bali,” J. Manaj. Perhotelan, vol. 5, no. 1, pp. 9–17, 2019, doi: 10.9744/jmp.5.1.9-17.
H. Lumentut, W. Nurmansyah, and S. Rumagit, “Sistem Pendukung Keputusan Pemilihan Duta Pariwisata Kabupaten Jayawijaya dengan Metode SAW,” J. Sist. Inf., vol. 14, no. 1, pp. 2520–2532, 2022.
A. Hermawan and Evan, “Hotel Recommendation System Using SAW (Simple Additive Weighting) And TOPSIS (The Technique for Order of Preference by Similarity to Ideal Solution) Method,” Bit-Tech, vol. 1, no. 3, pp. 131–145, 2019, doi: 10.32877/bt.v1i3.71.
Y. A. Singgalen, “Analisis Sentimen dan Sistem Pendukung Keputusan Menginap di Hotel Menggunakan Metode CRISP-DM dan SAW,” J. Inf. Syst. Res., vol. 4, no. 4, pp. 1343–1353, 2023, doi: 10.47065/josh.v4i4.3917.
C. C. Makawowor and Y. F. Dewantara, “Analisis Faktor yang Mempengaruhi Keputusan Menginap pada Generasi Milenial di Mercure Jakarta Sabang,” J. Manaj. Perhotelan dan Pariwisata, vol. 6, no. 2, pp. 334–341, 2023.
D. Facrureza, “Pengaruh Branding terhadap Keputusan Menginap Tamu di Hotel Pullman Jakarta Central Park,” J. Manaj. Perhotelan dan Pariwisata, vol. 6, no. 2, pp. 306–317, 2023.
M. Musthofa and A. J. Karsudjono, “Pengaruh Harga dan Promosi Terhadap Keputusan Menginap Konsumen (Studi Kasus di Grand Dafam Q Hotel Banjarbaru),” Al-Kalam, vol. 10, no. 2, pp. 1–18, 2023.
Y. M. Barus, P. Y. Purba, J. A. L. Purba, and E. Cahyono, “Analisis Harga , Promosi , Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Hotel Juma Eluk,” Manag. Stud. Entrep. J., vol. 4, no. 4, pp. 3813–3826, 2023.
I. S. Marwani, H. Darmawan, and E. R. U. Kalsum, “Influence Implementation of CHSE, Prices and Facilities for Decisions to Stay During the COVID -19 Pandemic at Non-Star Resort Hotels,” NHI Int. Hosp. J., vol. 1, no. 1, pp. 39–53, 2023, doi: 10.34013/nhij.v1i1.901.
A. N. Andika and A. M. Muhammad, “Pengaruh Penerapan Prinsip Syariah , Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Konsumen Menginap dengan Minat Sebagai Variabel Intervening ( Studi Kasus Pada Konsumen Menginap Di Hotel Ibrahim Syariah Kota Semarang ),” J. Sharia Manag. Bus., vol. 3, no. 1, pp. 18–21, 2023.
Megawati, “Complaint Handling (Studi Kasus Strategi Penanganan Keluhan Hotel The Rinra Makassar 2018),” J. Komun. KAREBA, vol. 7, no. 2, pp. 249–255, 2018.
J. Prawiroharjo, A. S. Sasmita, and R. Hayati, “Implementasi Dimensi Pelayanan Guest Relation Officer Terhadap Tamu Reguler Dan Tamu Vip Pada Kondisi New Normal Di Hotel Aryaduta Makassar,” Hosp. Gastron. Res. J., vol. 4, no. 1, pp. 224–237, 2022.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Analisis Model Pendukung Keputusan Simple Additive Weighting (SAW) terhadap Top 10 Traveler Ranked Hotel
ARTICLE HISTORY
Issue
Section
Copyright (c) 2023 Yerik Afrianto Singgalen
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
