Optimalisasi Pemanfaatan Media Digital dalam Pemasaran Produk Rumahan Melalui Kegiatan Sosialisasi dan Pelatihan


Authors

  • Muhamad Zulfakar Universitas Maritim Raja Ali Haji, Tanjung Pinang, Indonesia
  • Aditya Firmansyah Universitas Maritim Raja Ali Haji, Tanjung Pinang, Indonesia
  • Tiara Devina Putri Universitas Maritim Raja Ali Haji, Tanjung Pinang, Indonesia
  • Wa Ode Melati Universitas Maritim Raja Ali Haji, Tanjung Pinang, Indonesia
  • Wia Sagita Universitas Maritim Raja Ali Haji, Tanjung Pinang, Indonesia
  • Zahwa Zahwa Universitas Maritim Raja Ali Haji, Tanjung Pinang, Indonesia
  • Putri Okvi Tasari Universitas Maritim Raja Ali Haji, Tanjung Pinang, Indonesia
  • Sadila Yuliandri Aripin Universitas Maritim Raja Ali Haji, Tanjung Pinang, Indonesia
  • Ferry Veruna Universitas Maritim Raja Ali Haji, Tanjung Pinang, Indonesia
  • Agung Satriya Universitas Maritim Raja Ali Haji, Tanjung Pinang, Indonesia
  • Armanja Armanja Universitas Maritim Raja Ali Haji, Tanjung Pinang, Indonesia

DOI:

https://doi.org/10.47065/jpm.v6i4.3132

Keywords:

Digital Marketing; MSMEs; Social Media; Product Marketing; Community service

Abstract

The development of information and communication technology in the digital era has significantly impacted various aspects of society, including marketing activities carried out by micro and small business actors. Digital marketing has become one of the most effective strategies to expand market reach and enhance business competitiveness in the digital era. Through the utilization of digital media, business actors are able to introduce their products to a wider audience and interact directly with consumers in a more effective and efficient manner. However, many home-based business actors, especially in rural areas, still face limitations in utilizing digital media as an optimal marketing tool. Limited knowledge regarding the use of digital platforms, online marketing strategies, and the utilization of social media often becomes a major obstacle in business development and market expansion. Therefore, a community service program was conducted in Toapaya Village, Bintan Regency, with the aim of improving the knowledge and skills of home-based business actors in utilizing digital media as a marketing tool. The implementation method consisted of several stages, including preparation, socialization, training, and evaluation. The results of the activity showed that participants experienced an increase in their understanding of digital marketing strategies and were able to apply them in promoting their products online as well as creating more attractive promotional content to support sustainable business development, with the level of participants’ understanding increasing by approximately 40% based on the evaluation results.

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Published: 2026-04-30
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Issue

Vol. 6 No. 4 (2026): April 2026

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Articles

Copyright (c) 2026 Muhamad Zulfakar, Aditya Firmansyah, Tiara Devina Putri, Wa Ode Melati, Wia Sagita, Zahwa Zahwa, Putri Okvi Tasari, Sadila Yuliandri Aripin, Ferry Veruna, Agung Satriya, Armanja Armanja

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